http://brandcandid.disqus.com/Random thought particles from a real estate sales manager in The Woodlands, TexasenMon, 10 Nov 2008 13:01:47 -0000http://www.brandcandid.com/2008/11/09/nar-studies-buyer-and-seller-behaviors-and-choices-a-must-read-for-all-career-minded-realtors/#comment-3665743I hear you brother.clk430Mon, 10 Nov 2008 13:01:47 -0000http://www.brandcandid.com/2008/11/09/nar-studies-buyer-and-seller-behaviors-and-choices-a-must-read-for-all-career-minded-realtors/#comment-3643866<preaching to the choir rant>"Fewer buyers rely on a home book or magazine" (Well no shiznit sherlock :) ! Why are your agents continually pouring good money after bad in those home grown publications that people sometimes grab at the grocery store and end up letting them yellow in the trunk of their car. Full pages, Double Trucks so on and so forth. Why won't they take a cue from the rest of the world. If I were you, the next time best buy or circuit city does one of those new half sized fly ins in the sunday paper, show it to them and recommend the same, dont eliminate it, down size it and then hold it up against something new. . I promise you the other half of that coin went to a more "un-traditional" ad spend. it's a way for them to give you the same old BS line, "My seller expects to see it there" At least if they cut the ad size down and change the creative on it, they will have something left over to put into a new media channel of some sort. </preaching to the choir rant>Mike PriceSun, 09 Nov 2008 09:08:13 -0000